By figuring the value of ecosystems, biologist Gretchen C. Daily spurs others to see the greater economic impact of conservation

For Gretchen C. Daily, a pristine forest isn’t just a pretty place. It’s also a provider of valuable services, from flood control to climate stabilization. A Stanford University biologist and author of The New Economy of Nature: The Quest to Make Conservation Profitable, Daily is a pioneer in a new kind of economics, identifying and placing quantifiable values on ecosystem services — the benefits that nature provides to people.

Complete article: How Much Is Nature Worth? (MSNBC)